Do you have a client who’s looking for an experiential way to feature their brand at an event? We have an idea for you.
Last month, we partnered with Entire Productions (shout-out to Entire for bringing us on board!) and Infiniti USA for San Francisco Magazine’s ‘Best of Issue’ celebration. As the premiere event sponsor, it was important for Infiniti’s brand to be displayed prominently at the event.
Infiniti’s Brand Outfitted To The Vanity Portrait Studio
For the event, we outfitted The Vanity Portrait Studio into what looked like a photoshoot for an Infiniti commercial. We spotlighted an Infiniti vehicle that served as the backdrop with pipe and drape in the background, so the studio set looked polished and ready for guests to be the star of the show.
Branded Portraits Projected on Plasma Screens
We also stationed two massive 75 inch plasma screens that projected the portraits that were being taken with Infiniti’s logo. This created quite a bit of attention at the event.
Guests walked by and stopped and asked questions like…”what’s going on here? How does this all work?” Can I get my photo taken? Is this free??” Of course it was complimentary for guests to get their portrait taken and sure enough a steady line of guests formed throughout the evening.
Guests Stylistically Posed by Portrait Photographers
Once guests entered the studio, they were each stylistically posed by a Portrait Photographer in front of the Infiniti vehicle with our signature fashion lighting. All of our photographers are experts and trained in classical Portrait Photography. They know how to strategically light and pose their subjects in a wide variety of flattering angles and light. This also creates an interactive, memorable experience for guests.
With Infiniti’s branded Vanity Portrait Studio, guests loved the idea of being the star of their own car ad! And, for Infiniti, they now had stunning brand photos to use for their own marketing.
Portraits Edited In Real-Time
Every portrait is edited in real-time by a Photo Editor on-site. We do a slight retouching of the portrait to ensure the lighting and exposure look perfect.
We want this to be the best portrait that someone has ever seen of her/him (I know…bold statement) and so all of our controls have to be just right to deliver the best.
However, we’re not in the business of doing heavy editing or skin-retouching on our portraits. The reason for this is simple – we believe in celebrating people’s natural essence and capturing that.
To achieve this, our Portrait Photographers are not only experts in their craft in posing and lighting, but they’re also cheerleaders, striving to make guests feel good and comfortable in their own skin.
When guests get handed their portraits, we want them to see the best version of themselves and feel stunning.
Custom Infiniti Branded Mats
In minutes, the portraits were printed on-site and in the hands of our guests. Infiniti’s logo was embossed on custom matted frames (see below), so each guest left with a branded keepsake from the evening.
With portraits often being framed and displayed in the home or office, this is covetable advertising space for brands to consider.
The event’s guests were really the star of the show. Below, are some of our favorite portraits from the evening.
For Infiniti, we offered our “digital logo package,” where every digital portrait had Infiniti’s logo on it. Guests could email themselves digital copies at the event and every photo that was sent was branded with Infiniti’s logo. This was great for social media as guests could quickly post branded portraits online with the event’s hashtag.
Guests Were The Star Of The Event
If you’re interested in elevating your event with The Vanity Portrait Studio, we would love to hear from you!
The Vanity Portrait Studio offers event photography and specializes is a magazine-inspired photo shoot brought to distinguished events. Our goal is to make your guests look STUNNING! Each person is artfully posed by a Portrait Photographer, photos are edited in real-time, and guests leave the studio with matted prints in a matter of minutes.